Specialist co packing services can help you improve your green credentials

http://www.marsdenpackaging.comOver the last ten years the amount of packaging used on a range of products has been reduced significantly. Product packaging has been improved and developed with the aim of creating a ‘less is more’ approach, so making sure that you use the right product packaging made from recycled materials is a good way to reduce packaging costs whilst improving your environmental credentials.
Although reducing the packaging of your products might seem like a great idea in principle, the realities of cutting down on packaging can prove to be something of a challenge. However, a wide range of co packing companies now offer reduced packing services, designed to package products effectively with the minimum of packing materials.

Using less product packaging brings a range of benefits including the use of fewer raw materials, a reduction in transport costs, storage costs and greenhouse gas emissions. This is not only good for the environment; it’s good for your business too! The co packing sector has an excellent track record for innovation: the public now expects to see packaging resources used efficiently and co packing companies around the UK have risen to this challenge by developing new ways to cut down on product packaging.

Packaging plays a huge role in our daily lives. It protects almost everything we eat, use and wear on the journey from production, via warehouses, factories and shops through to our homes or offices. Product packaging is also important for increasing the shelf life of products and allows us to keep our food fresher for longer. There’s no doubt that packaging is incredibly useful – until we need to get rid of it. According to a number of surveys carried out over the last decade, consumers believe that packaging is the main environmental problem in relation to the products they buy and use. When consumers are asked how this situation can improved, less packaging and more recycled, recyclable or biodegradable packaging are top of their wish list.

With this in mind, you’re likely to be wondering how you can reduce and improve the packaging of your products. The good news is that there are a wide range of simple steps that you can take to reduce product packaging and that any reductions you make will also lead to savings on packaging costs. For example, one of the world’s biggest fizzy drinks manufacturers reduced the weight of their soft drinks cans by just 5%. Now this might not sound like much but it’s interesting to note that this enabled the manufacturer to reduce the weight of their packaging by a staggering 15,000 tonnes across Europe alone.

It’s not just reducing the amount of packaging that can make a big difference as making simple changes to the design and shape of packaging can really help too. A well-known frozen pizza manufacturer changed the design of their pizza boxes to improve the way the boxes could be stacked. Again this seems like a small step that’s unlikely to make any difference at all, but you’ll be interested to discover that this enabled the company to cut one million transport miles per year.

Although simple changes to the way in which a product is packaged can help you save time, money and your impact upon the environment, it’s important to work with a specialist co packing company, such as www.marsdenpackaging.com, based in the north,  to find the most appropriate solution.

Vintage Packaging is Sweet Nostalgia!

www.marsdenpackaging.comWith the marketplace saturated with products, we, the consumers often rely on the packaging to help us to make our purchase decision. Our supermarket shelves are stacked high with the promise of tasty decadent treats and confectionery, and its not unusual for the packaging to be as decadent in design as the treats within.

But recent research shows that packaging covered in text and images overwhelms the customer, and for this reason, simple, stylish packaging is becoming increasingly popular, with a “less is more” approach. The upshot is that recently there has been a trend towards retro packaging design, something we are calling “Sweet Nostalgia”.

The style is driven by hand-lettered typographic-driven images, combined with retro icons, and vintage pastel colors. The overall feeling of much of the packaging is a trip to a retro sweetshop, invoking memories of childhood days and the clinking of pocket money coins in your pockets!

The design elements which define “Sweet Nostalgia” include:

Kitsch vintage typography
Pastel colors and bold vertical stripes
Handwriting vs. block fonts
Spots and polka dots
Mix of retro and slanted fonts

Much of the packaging displays individually drawn compositions of free-hand typography which are combined with layouts inspired by vintage chalkboard menus. The words themselves vary in font from one line to the next and simple frames or polka dot backgrounds all add to the vintage feel.

Colours are pastel and communicate the flavours within, pigments of orange, green and pink corresponding to orange, mint and strawberry flavours. This approach moves away from previous trends where graphic designers struggled with communicating taste complexity, providing confusing, over exaggerated packaging in an attempt to relay the decadence within. Modern packaging comes from the opposite camp, by embodying a beautiful simplicity that conveys what’s inside without saying much!

Whispering indulgence and quality rather than shouting in your face about it!

The ever-changing world of product packaging

Just like fashion and interior design, the world of packaging is influenced by different trends and ever-changing tastes.  Consumer habits change all the time which means that brands have to constantly compete and innovate to make their products stand out from the rest, so what are the latest trends in product packaging?

We’ve seen a very strong trend towards nostalgia and national pride reflected in packaging, largely due to the success of the 2012 London Olympics, a royal wedding and the Golden Jubilee.  Traditional, nostalgic packaging designs have become incredibly popular, such as old-fashioned logos, packaging featuring the Union Jack and vintage designs.

Packaging that’s designed to please is set to be another strong design trend.  There are several good examples of this around at the moment and the idea behind a people-pleasing approach is to design packaging that makes our lives easier, whether this is small, conveniently sized packs, easy to open jars or packaging which can control product dosage.

Personalised packaging is very popular at the moment: think of Coke’s ‘Share a Coke’ advertising campaign which very cleverly featured first names printed on bottle labels.  This seems to have been the first in what is likely to be a very long line of similar campaigns, such a recent campaign by Heinz which allowed consumers to order a personalised can of soup as a ‘get well soon’ gift.    Thanks to recent innovations in packaging technology, costs will continue to come down and the industry is likely to become more creative in this area.

Packaging designed to make products stand out on the shelf has long been the goal for many brands but in an increasingly competitive market, big brands are going further than ever before to achieve this.  Brands are using packaging to communicate messages about their products – for example uncluttered packaging made from brown materials indicates focus towards sustainability and the environment even though there is little present in the product itself.

Whilst the use of technology in packaging is still in its infancy, some recent examples of innovative packaging could be a sign of things to come.  Some drinks brands, for example, are now packaged in cans or bottles with interactive features and although they’re not yet in mass production, could be a strong indicator of what we’re likely to see in the future.